The Disney-fueled Star Wars marketing machine even partnered with Google to launch the #ChooseYourSide campaign, allowing fans to alter their YouTube player and other Google properties with Star Wars graphics. Top Brands on YouTube - Average Views Per Video (2015) That level of attention dwarfs the engagement seen by leading brands on YouTube, including: GoPro (565,782 average views per video) Coca Cola (267,849) BMW (132,478) GE (45,136) and even the new owner of the Star Wars franchise, Disney (7,976). Overall, Star Wars averages 868,951 views for every video posted on its official YouTube account. That’s a mega-viral video even for Star Wars’ standards, earning 31 times more views than the brand’s average. Posted on April 16, 2015, Star Wars: The Force Awakens Official Teaser #2 is the most engaging piece of content for the franchise to date, with 70.5 million views and counting. With the release of each new teaser trailer, Star Wars’ engagement surged. Interactions is defined as notes on Tumblr likes and retweets on Twitter likes, shares and comments on Facebook double-taps and comments on Instagram and video views on YouTube.Īs you’d expect for a film franchise, video content proves to be the biggest boon for the brand. Which social networks drove the most engagement for the brand? The graphic below displays the average number of interactions per post for Star Wars on YouTube, Instagram, Facebook, Twitter, and Tumblr. In total, Star Wars amassed 234 million interactions across its official social media accounts from January through November 2015. To find out, I used the TrackMaven software platform to measure the response from fans as the Star Wars marketing team stoked excitement on social media across 2015. How to Watch Love Island UK From Abroad.
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